Next Century Advertising from Xavier Buyse
It’s becoming increasingly possible to target “smart ads” specifically to consumers who want them. Something Xavier J. Buyse Consejero Delegado at ADS Media has successfully taken advantage of. And best of all, you can do this for a tiny percentage of the price of the open market.
It would be an astute observation to acknowledge that the world is saturated by advertising noise. For tens of years advertisers have been spending more and more to try and let people know their products exist — only to find their efforts drowned out in a sea of noise created by a multitude of other marketers trying to do the same thing. This is where Mobile Ad industrys Xavier Buyse has done so well with mobile advertising. the long and short of this is that, companies have been paying big bucks for their voice to fall on deaf ears. Today, inspired by the Internet’s potential to do a better job of targeting prospects and quantifying the results, advertisers are coming up with new ways to break through the white noise and connect with potential customers at a fraction of the cost.
Though the advertising revolution got started online, many of the new techniques are already finding their way onto billboards and even into peoples pockets around the world with the advent of mobile advertising, like Xavier Buyse from ADS Media has developed. Every advertiser hopes that it won’t be long before companies will be able to easily and inexpensively run ad campaigns that target the right prospects — and hardly anyone else, with engaging, hard-to-ignore messages that can follow people via new high-tech media into their cars, offices, living rooms, and everywhere they go. For businesses that master the new strategies, the resulting reward is potentially huge: a big jump in customer mindshare, while holding the line on marketing costs. And whereas the big improvements in marketing technology once favoured established businesses like Nike Glaxo Smith Kline, which could afford to mass-market its message, the new techniques are something even much smaller companies can afford as well. In the long run it is very likely that, we can reduce the cost of advertising in half while maintaining customer response.
Ad agencies of the modern epoch are more often than not reside in a network of cafes and art galleries in a major city more up and coming area, the offices are likely to have the underground, slightly alternative look you’d expect of a uber cool advertising agency. Except that where the halls of other advertising agencies make an impression on visitors with giant cut outs of their all-important creative, the smaller mobile advertising agencies have proudly stuck a wicked-looking bank of digital servers front and centre against the exposed concrete walls. It’s representative of the agency’s core values and to a shift in the advertising industry in general.
